To Thug Kitchen: Your motto is “Eat like you give a fuck.” My challenge to you is: “Act like you give a fuck.”

 LINK :: Open Letter to the Perpetrators of Thug Kitchen | VINE Sanctuary Blog.

This is a must read.
Like the author, I originally thought Thug Kitchen was created by a young black man using a stereotype to change the way people eat.  The language didn’t bother me (I’m all about the swears,you know) but I was slightly uncomfortable with the lack of attention to the issue of access and affordability, key components to helping bring about change in lower income households but still, it wasn’t enough to keep me from reblogging on Tumblr now and then.

When it was revealed that the creators are a heterosexual white couple just utilizing stereotypical speech as a gimmick, I was definitely disappointed . I wondered how the authors would receive and respond to the criticism from the Black community. The lack of respect is profoundly disappointing. They learned nothing but hey, white people are buying the book,so there’s that.

‘Black culture is popular, black people are not’ and the problem with Thug Kitchen creators is that they exploits this premise to benefit themselves and never using their own privilege to help to change the ideas that contribute to anti-blackness.


2 thoughts on “To Thug Kitchen: Your motto is “Eat like you give a fuck.” My challenge to you is: “Act like you give a fuck.”

  1. I try very hard to understand all points of view. That said I really do not understand how this is considered using racial stereotypes to sell a product. The people in these ads reflect a lot of white people I have know all my life. I do agree that it is clueless as to the issues facing those who live in poverty. To me as a white woman I find the statement of liking it until the realization that it was a heterosexual white couple upsetting. Are we so divided in this country that we can’t call it what it is? People using shock to make money. I don’t see it as a black and white issue just a feed the greed issue. If I am missing something I really do want to understand so please enlighten me.

    1. Bryant Terry explains it far better than I ever could in this piece

      As the author of the piece I linked to says, it has been quite frustrating and angering that this couple has happily misappropriated a negative stereotype attached to Black culture (while benefiting) but remains silent to the deep issues affecting the black community.. That’s just not right from my perspective.

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